Consumer Behaviour Marketing Depot - Australia
Rattling Tram Small Business & Retail Marketing
·The latest in consumer behaviour and shopper and retail research for marketing, retail and small business, sales and communications professionals in Australia
Last updated 2 years ago
Audiences are moving, but no one is talking about it - AdNews
#Australians now spend nearly one third of their time with their #TV sets on activities other than watching #television. Changing use of the TV set is among the factors behind the progressive decline in the amount of time people spend viewing live TV”
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This article talks about how mobile apps impact consumer shopping habits. 52% of people surveyed used coupon apps one or twice a month. 57% of people said they research a product online when they want to learn more. 39% scan food and beverages when using a QR code. This is important for forecasters because they can see what people are looking at and how to forecast demand appropriately. L Steenbeeke.
This infographic focus on examining the luxury consumers in the United States and Canada. An interesting finding is that 75% of luxury consumers would not buy anything or would buy less if there wasn’t enough employees in the store. 1 in 3 consumers considers customer service an important factor before making a luxury purchase. The age group that buys expensive items is people 65+. Marisa M.