SEO/SEM Success Depot Australia
Rattling Tram Small Business & Retail Marketing
·SEO, SEM website online search engine marketing and optimisation Tips, News and how-tos for Australian small business and retail
Last updated 2 years ago
Robots.txt: The Ultimate Reference Guide
All about Robots.txt files for your #website #SEO A robots.txt file contains directives for search engines, which you can use to prevent search engines from #crawling parts of your website. When implementing robots.txt, keep the following best practices in mind ...
SEO Requirements for a New Website in 2021
The #SEO Requirements for a New #Website Building websites is hard. Building SEO-friendly websites is even harder. It’s all too common that a development team’s members are high-fiving each other after a massive project, and yet it turns out that the website’s not up to contemporary SEO standards. This in-depth guide takes you through the key points.
Study Finds 96% of Business Locations Aren’t ‘Voice Search Ready’
New study finds a whopping 96% of small businesses are not "voice search ready" - "The major contributing factor to low scores is inaccurate business information across online directories ... a mere 4% of businesses had correct information on the most significant directories (Google #GMB, Yelp and Bing). #smallbiz #marketing #localseo #localmarketing
Links as a Google Ranking Factor: A 2019 Study
Links as a #Google #Ranking Factor: A 2019 Study Do backlinks still matter as a determinant of where your #website ranks? The data says YES - absolutely, BUT there are some signs that link QUALITY is becoming more important than volume. #seo #sem #marketing
Google Click Through Rate affected by SERP Features and Ads
#Google #SERP Features and #Ads are significantly Affecting Average Clickthrough Rates to Websites, as 'no click' searches are on the rise - so should marketers actually be looking to provide the sort of "rich content" that is powering it? Can brands still leverage a "no click" search? #SEO #SEM #digitalmarketing