Sales Promotion & Point of Sale Advertising

SAM Sales and Marketing is a marketing services company based in Melbourne, Australia. SAM specialize in Sales Promotion, Advertising Services and the design and production of Point of Sale Display material. Here we are pleased to share examples of our work and snippets of information which may be of help to your business.
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QR codes can be used to lead consumers to educational web content, competition entry portals and a range of online promotional applications. However, the life of QR codes may be short lived with rapid advances in sophisticated image  recognition technology like blippar. Check it out at http://blippar.com/ and contact SAM if you are interested in activating an Australian promotional campaign using augmented reality techniques.

QR codes can be used to lead consumers to educational web content, competition entry portals and a range of online promotional applications. However, the life of QR codes may be short lived with rapid advances in sophisticated image recognition technology like blippar. Check it out at http://blippar.com/ and contact SAM if you are interested in activating an Australian promotional campaign using augmented reality techniques.

STIHL Chainsaws briefed SAM Sales and Marketing to develop a Point of Sale display piece to promote STIHL's super tough, Rapid Duro, Tungsten saw chain. SAM designed and fabricated a clear plastic safety scabbard to draw customer attention to a range of new chainsaw models, fitted with Rapid Duro chain.

STIHL Chainsaws briefed SAM Sales and Marketing to develop a Point of Sale display piece to promote STIHL's super tough, Rapid Duro, Tungsten saw chain. SAM designed and fabricated a clear plastic safety scabbard to draw customer attention to a range of new chainsaw models, fitted with Rapid Duro chain.

Flamboyant Aussie Rules legend and media personality Sam Newman has named his new underwear brand 'SmartASSam.' He's even chosen our company SAM's favorite colour for the fabric - which is bright red.  Nice to see someone take a leaf out of our book.  Good luck Sammy with the new brand from all at SAM Sales and Marketing (Port Melbourne).    PS. SmartASSam jocks on sale at Jerry's Milk Bar, Elwood.

Flamboyant Aussie Rules legend and media personality Sam Newman has named his new underwear brand 'SmartASSam.' He's even chosen our company SAM's favorite colour for the fabric - which is bright red. Nice to see someone take a leaf out of our book. Good luck Sammy with the new brand from all at SAM Sales and Marketing (Port Melbourne). PS. SmartASSam jocks on sale at Jerry's Milk Bar, Elwood.

Everyday essential products such as clothes washing powder, dish washing detergent and toilet paper are often displayed as impulse items outside the entrances to pharmacies, grocery and convenience stores to lure customers into store to make a purchase. An attractive price point or dedicated promotion like this one that SAM set up to run in Chemists Warehouse, really work well to grab the attention of passers by and to generate product sales and increased levels of store traffic.

Everyday essential products such as clothes washing powder, dish washing detergent and toilet paper are often displayed as impulse items outside the entrances to pharmacies, grocery and convenience stores to lure customers into store to make a purchase. An attractive price point or dedicated promotion like this one that SAM set up to run in Chemists Warehouse, really work well to grab the attention of passers by and to generate product sales and increased levels of store traffic.

Instant Win promotions continue to be popular with Australian consumers and SAM's clients consistently report excellent sales results whenever we manage instant wins promotions for them. Scratch and Win cards, break open cards, SMS and online instant win promotions all work well to stimulate product trial or repeat purchase.

Instant Win promotions continue to be popular with Australian consumers and SAM's clients consistently report excellent sales results whenever we manage instant wins promotions for them. Scratch and Win cards, break open cards, SMS and online instant win promotions all work well to stimulate product trial or repeat purchase.

Fashion advertising  is a real art form requiring the collective talent of experienced stylists, photographers and photoshop specialists. SAM have been fortunate to work with some of Melbourne's leading creatives over the years to produce some highly evocative advertising and marketing collateral for a number of premium brands.

Fashion advertising is a real art form requiring the collective talent of experienced stylists, photographers and photoshop specialists. SAM have been fortunate to work with some of Melbourne's leading creatives over the years to produce some highly evocative advertising and marketing collateral for a number of premium brands.

When running a trade promotion in Australia, marketers must be careful to comply to state specific lottery regulation. Permits may be required for promotions that have random prize draws and instant wins. A handy 30 Second Guide to Lottery Regulation can be viewed at www.samsales.com.au   Prospective promoters are also welcome to contact SAM for advice in relation to lottery regulation and planning a promotion.

The Types of Data Brands are Collecting with Social Media Contests

Retail environments are full of areas to display promotional messages. For example, in service stations a simple corflute sleeve can be printed with a promotional message and slotted over the bollards that prevent motorists from driving into fuel bowsers. SAM first designed these in the 1990's and now they are commonly used for advertising snack food, drink and ice cream offers throughout Australia.

Retail environments are full of areas to display promotional messages. For example, in service stations a simple corflute sleeve can be printed with a promotional message and slotted over the bollards that prevent motorists from driving into fuel bowsers. SAM first designed these in the 1990's and now they are commonly used for advertising snack food, drink and ice cream offers throughout Australia.

Pre - pack retail displays work well to foster support from retailers. Merchandise distributors often sell in stock in 'pre - packed' displays. Highly visual floor stands help retailers to sell product through to consumers quicker. Pre - packs also help distributors to claim valuable retail real estate too.

Retail displays featuring well known cartoon characters, entertainers, sporting heroes and even liquor brands are collectable and SAM occasionally receive requests from collectors to purchase old promotional displays, posters and merchandise.

New product launches are always interesting to work on. Developing appealing  branding to carry through to  product literature, sales aids, retail display and advertising is always satisfying, especially when product sales fly!

New product launches are always interesting to work on. Developing appealing branding to carry through to product literature, sales aids, retail display and advertising is always satisfying, especially when product sales fly!

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