SAM Sales and Marketing is a marketing services company based in Melbourne, Australia. SAM specialize in Sales Promotion, Advertising Services and the design and production of Point of Sale Display material.
Here we are pleased to share examples of our work and snippets of information which may be of help to your business.
STIHL Chainsaws briefed SAM Sales and Marketing to develop a Point of Sale display piece to promote STIHL's super tough, Rapid Duro, Tungsten saw chain. SAM designed and fabricated a clear plastic safety scabbard to draw customer attention to a range of new chainsaw models, fitted with Rapid Duro chain.
QR codes can be used to lead consumers to educational web content, competition entry portals and a range of online promotional applications. However, the life of QR codes may be short lived with rapid advances in sophisticated image recognition technology like blippar. Check it out at http://blippar.com/ and contact SAM if you are interested in activating an Australian promotional campaign using augmented reality techniques.
Flamboyant Aussie Rules legend and media personality Sam Newman has named his new underwear brand 'SmartASSam.' He's even chosen our company SAM's favorite colour for the fabric - which is bright red. Nice to see someone take a leaf out of our book. Good luck Sammy with the new brand from all at SAM Sales and Marketing (Port Melbourne). PS. SmartASSam jocks on sale at Jerry's Milk Bar, Elwood.
Everyday essential products such as clothes washing powder, dish washing detergent and toilet paper are often displayed as impulse items outside the entrances to pharmacies, grocery and convenience stores to lure customers into store to make a purchase. An attractive price point or dedicated promotion like this one that SAM set up to run in Chemists Warehouse, really work well to grab the attention of passers by and to generate product sales and increased levels of store traffic.
Instant Win promotions continue to be popular with Australian consumers and SAM's clients consistently report excellent sales results whenever we manage instant wins promotions for them. Scratch and Win cards, break open cards, SMS and online instant win promotions all work well to stimulate product trial or repeat purchase.
Fashion advertising is a real art form requiring the collective talent of experienced stylists, photographers and photoshop specialists. SAM have been fortunate to work with some of Melbourne's leading creatives over the years to produce some highly evocative advertising and marketing collateral for a number of premium brands.
Retail environments are full of areas to display promotional messages. For example, in service stations a simple corflute sleeve can be printed with a promotional message and slotted over the bollards that prevent motorists from driving into fuel bowsers. SAM first designed these in the 1990's and now they are commonly used for advertising snack food, drink and ice cream offers throughout Australia.
Retail displays featuring well known cartoon characters, entertainers, sporting heroes and even liquor brands are collectable and SAM occasionally receive requests from collectors to purchase old promotional displays, posters and merchandise.
New product launches are always interesting to work on. Developing appealing branding to carry through to product literature, sales aids, retail display and advertising is always satisfying, especially when product sales fly!
Consumer Promotions work well in crowded retail environments to draw customer attention to specific brands. Australians love the chance to Win and in our experience 'Cash is King'. Promotional flyers and entry forms can be displayed on counter tops, shelving fixtures and on dedicated displays. Sometimes it is possible to attach promotional flyers to larger big ticket items to promote added value.
If your company is running a trade promotion in Australia that incorporates a random prize draw, you may need to apply for lottery permits. SAM have published a '30 Second Guide to Permit Information in Australia' online at: http://samsales.com.au/articles/30-second-guide-to-australian-permit-requirements-for-promotions-4.html If you require advice and assistance feel free to call us on (03)9646 5644 or email firstname.lastname@example.org for a complimentary consultation.
On - pack promotional labels and In - Pack premiums a real draw card in highly competitive F.M.C.G environments. SAM can create a wide range of labels and inserts to facilitate instant win promotions, informational booklets, redeemable coupons and premiums like temporary tattoos and lenticular cards. We also handle permits and can set up SMS and online data capture systems for competitions and redemption offers.
Retirees are really feeling the pinch in this day and age. The cost of living continues to rise while their investments have been hit hard by the G.F.C. In addition, many retirees rely on income from cash deposits and low interest rates mean poor returns on cash deposits. Therefore, VALUE must be the key element in all forms of advertising to the seniors market.
Advertising and marketing for building industry trades has come a long way in recent times. Savvy, tradesmen use a mix of mediums to promote their services including: S.E.O, outdoor signage, print advertising, letter box marketing, direct mail and event marketing (eg. exhibitions). SAM have developed a low cost marketing services offer designed to help trade based businesses to build brand awareness, loyalty and trust.
SAM's Digital Campaign Manager let's clients view their competition entry data from online entry portals, SMS and Social media pages. Clients are provided with a dedicated log - in to access data in real time - 24/7. Data can be exported for on going Direct Marketing via e - mail, traditional mail and tele sales.