There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
Source: Est Living Ahhhh the weekend. I Love FriYay’s and I love this Kingston armchair & pouf. I’ve been on the hunt for one ever since I saw it crop up here in pink! It sort of reminds me of insects or crustaceans with its multiple sections that.