#Facebook is testing a new Page format designed to put more emphasis on the essential Page details by removing the option to Like a Page. 👍 The change will see the removal of the ‘Like’ button and total Like count, with the focus instead shifted to ‘Following’ a page. Is this a change you'd be happy to see?
WhatsApp Business has unveiled its latest tools to help businesses stay connected and grow online amidst the COVID-19 pandemic. To keep it simple, we’ve broken down the newest features in bite-size 🍴 pieces for you. Swipe to check them out. ⏩
#NEWS 📰 Turns out your customers turn to online in a global pandemic:
👉 eCommerce orders are up 108% 👉 Daily usage of Facebook up 27% 👉 YouTube up 15% 👉 TikTok up 15% 👉 42% of consumers believe the way they shop will fundamentally change *Retailtouchpoints.com So as things return to normal. Ask yourself; is your brand digital ready?
#news | According to the @wallstreetjournal last month, the cost to put an ad in front of Facebook users 1,000 times dropped 15%. But Facebook’s popularity among marketers, including small businesses and direct-to-consumer brands that rely on it for sales, mean low ad prices create many opportunities for brands maintaining a connection with their audiences.
#TOPTIP | 4 ways to communicate with your market with sensitivity 💚 Take care focus on the health of you, your team and your customers and clients. 💚 Share good values by staying positive and inspire your community with honesty and authenticity. 💚 Gove back. Encourage support of community initiatives that support those in need 💚 Get creative and look within. Tap into those big ideas that could help your situation.
#NEWS | Over 1.6 million Australians, and 320,000 Kiwis, now download audio or video podcasts in an average four weeks. Representing growth of 70% and 82% respectively since 2016, according to Roy Morgan. “The growth appears to be driven from both the demand and supply sides… a love for mobile devices, our ever-busier lives and our insatiable appetite for entertainment and educational content are creating a strong pull. Weekly podcast listeners consume on average four series and six episodes…
#news | Facebook live views were up 50% Feb V. March (for obvious reasons) which drove innovation: automatic addition of close captioning; no more geo-gating restrictions, giving access to people without Facebook accounts to see public Live videos; and a new toggle to Live videos, enabling people in areas with low bandwidth to view important broadcasts without sound 👍 📸 | @atram_ep
How do you communicate with your audience during a pandemic? 🤔💬
We recommend only communicating information that is specific to your business and your audience. For example, how are your operations changing? 〽️Do you have new policies? 📔Are your business hours effected? ⏱ Once you’ve effectively communicated any important notices regarding how COVID-19 is impacting your clients and business initially, consider the long term content strategy. 🗓 Lost for words? Click our bio link.
Meet your friends virtually 💻📞🎉🌎
As more people are working from home, apps like Zoom and Microsoft Teams have become essential to daily life 💻 But, when you sign off for the day, you might long for some social contact other than through video calls with your coworkers 📞 Say hello to Houseparty 🎉 This video-chatting app has surged in popularity as the world social distances due to the coronavirus, it allows you to meet your friends virtually and organize a game night without leaving your home 🌎 Have you tried it yet?
Get blogging for your business. ⌨️
Blogging helps position you as an expert in your field. It also allows you to deliver valuable content to your audience – which everyone will love you for! ❣️ It's an inexpensive way to generate quality website traffic and grow your online presence. 🙌Crafting content that is relevant and useful requires an ongoing commitment though. 🙃 It may seem daunting, but be persistent and your hard work will pay off (we promise!). 🎯