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Inclusive beauty

NEW! Introducing hair pattern search

August 19, 2021
Pinterest is using technology for good to make it easier for people, no matter who they are, to find hair inspiration for them on Pinterest.
With millions of people coming to Pinterest for hair and beauty inspiration, Pinterest has an opportunity and responsibility to redefine representation online for everyone. Today, we’re introducing our latest advancement in inclusive beauty search with the rollout of hair pattern search, a first-of-its-kind technology, created with Black, Brown and Latinx Pinners in mind, that empowers users to search for hair inspiration across hair types.
Through computer vision-powered object detection, hair pattern search enables Pinners to refine hair searches by six different hair patterns: protective, coily, curly, wavy, straight and shaved/bald. Over the coming weeks, Pinners can search for a broad hair term like “summer hairstyles”, “glam hair”, or “short hair” and narrow their results by selecting one of the six hair patterns to find hair inspiration that is most relevant to their style and preference. Pinterest has detected a hair pattern (e.g. coily, curly, protective) in over 500 million images on our platform.*
This new technology builds on Pinterest’s industry-first inclusive product feature skin tone ranges first launched in 2018. It not only marks a major step forward for inclusivity in tech, but also responds to the millions of Pinners who are looking for an easier way to find the most relevant hair inspiration for them. In the past month alone, there were over 120 million searches for hair and over 5 billion Pins were created related to hair on Pinterest.** We’ve also seen that top hair searches on Pinterest are personalized - for example, “natural hair twists protective" (15x) and "best haircuts for thick wavy hair" (13x).***
*Pinterest Internal Data, Global, July 2021 **Total searches 6/21/21 - 7/21/21 to 6/21/21 - 7/21/21 containing the word “hair”; Pinterest internal data, global. ***Pinterest internal data, Global, June-July 2021 vs June-July 2020; Global.