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Create to inspire

Want to see your Idea Pins here in October?

Feeling inspired, and want to inspire others? Explore what Pinterest UK will be talking about in the month of October and get set to join the conversation. Here's how...
Look to the content themes below and create your own Idea Pins around the trends that speak to you. We want to see original content that's actionable. Then, submit your content via the Create to Inspire account for your Idea Pins to be considered for inclusion across Pinterest UK's 'Daily inspiration' features.

Happy Halloween

It's time to get spooky. From killer costumes to scary makeup and face paint tutorials, plus haunted house ideas and devilish decorations, show Pinners how you celebrate scary season. Top searches include 'hot couple costumes', up 160% and 'trendy halloween costumes', up 2.5x.*

Autumn foodie favourites

Pumpkin pie, is that you? Give your new season menu a makeover with your favourite sweet treats, plus delicious winter warmers, like butternut squash soups, one-dish dinners and hearty tray bakes.

Getting 'hygge' with it

As the nights draw in and temperatures drop, full focus falls on the home. Show Pinners how you're creating cosy corners, reading nooks and meditation spaces that make staying in oh-so-sweet.

That's a wrap

Goodbye warm weather, hello jackets, boots, scarves and knits. Pinners are excited to express themselves via their 'fits, whatever the occasion, with searches for '90s grunge style' up 145% and 'work fashion' up 70%.*

That Autumn Aesthetic

The smell of pumpkin spice in the air, hot chocolate in hand, burnt orange leaves falling to the ground… it can only be Autumn. Share your top recommendations for celebrating cosy season, from day trips and weekend activities to the best staycations and nature walks.

Black History Month

For the full month of October, Pinterest UK will be championing Black History Month. Share your stories of activism and allyship, identity and community, plus take the time to educate yourself and others through the amplification of Black voices.
*Year on year search increases. Internal Pinterest data, 2020-2021.