Remember the over-plucked, pencil-thin, highly-arched brow looks of the 90s and early 00s? (We’d love to forget them, too.) Well, they’re long gone, and while we’d love to say we miss that makeup trend of the past, we’re loving the bold, natural brows of today a la celebrities like Cara Delevingne.

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As nice as it would be to wake up with gorgeous brows, some of us have sparse areas or fair hairs to remedy. Filling in your brows is one essential step to achieving the full-brow look but using a product to direct (and hold!) your brow hairs is a game-changer. You can try an eyebrow gel with a tint or a brow lamination—a beauty treatment that is essentially a perm for your brows—but another easy (and cheap) way to lift and lock brow hairs in place can likely be found in your bathroom: soap. Yup, the bar that you have in the shower (more on that below).

Soap brows are more than a new (if somewhat strange) beauty secret. If you scroll through Instagram or TikTok, you’ll see that it's more than just a trend. Below, we dive deeper into the soap brow technique with tips from Chicago-based makeup artist Teresa Marie Guzman and Toronto-based, Board-certified dermatologist Dr. Geeta Yadav. Read on for what soap brows are, why this unconventional method works so well, how you can try it at home, and more.

About the Experts:

Teresa Marie Guzman is a makeup artist based in Chicago. You can check out her work on her Instagram.

Geeta Yadav, M.D., is a Board-certified dermatologist based in Toronto, Canada. Practicing medical and cosmetic dermatology, her professional expertise has been featured in publications ranging from Allure to Good Housekeeping.

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Your guide to getting your best brows