Venus Lab
28 Pins
· 13 Followers
Here at Venus, we’re talking to women all the time. It’s part of our never-ending quest for knowledge surrounding the female consumer. We are always searching for her next feeling, thought and attitude. That’s why we created Venus Lab.
The Real Reason Alcohol Ads Ignore Women

Wine Ads Leave Lasting Impression on Women

Alcohol Ad Reminds Female Consumers Of Rights

Closeup portrait of young female customer drinking red wine with eyes closed by racorn, via Shutterstock

Why Health Insurers Need to Target Women

3 Crucial Ways to Set Boundaries at Work

Only 27% of women are satisfied with banking services.

Only of women are satisfied with banking services.

Most of the time she isn't using social media to complain or compliment- just to talk.

Full-service agency delivering strategy, media and creative in digital and traditional platforms.

We found that women were most likely to be talking about NAB online.

Full-service agency delivering strategy, media and creative in digital and traditional platforms.

Women are less likely to have conversations about about banking online.

Full-service agency delivering strategy, media and creative in digital and traditional platforms.

Our Venus Lab on Finance shone a spotlight on banks and their attempts to reach their female customers- with some interesting results.

Full-service agency delivering strategy, media and creative in digital and traditional platforms.

Women are big Toyota fans!

Full-service agency delivering strategy, media and creative in digital and traditional platforms.

Women aren't convinced that car advertising understands their needs.

Full-service agency delivering strategy, media and creative in digital and traditional platforms.

Women have mixed feelings when talking about cars line.

Full-service agency delivering strategy, media and creative in digital and traditional platforms.

Ford is the car brand women are most likely to talk about.

Full-service agency delivering strategy, media and creative in digital and traditional platforms.

Women are most likely to be talking cars on Twitter.

Full-service agency delivering strategy, media and creative in digital and traditional platforms.

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