Blogs | Wayfarer Design Studio

a person's hand with the word rebekahj on it in white
Logo for Jewelry Designer Rebekah J | by Wayfarer Design Studio
Rebekah J is known for the beautiful contrast found in her pieces. Using materials and forms that are both rough and soft at the same time. Structural, but also fluid. So we wanted to bring that contrast to life through her new brand identity. View the full brand identity and packaging project on our website.
two boxes sitting next to each other on top of a table in the sun light
Brand Identity + Packaging Design for Jewelry Designer Rebekah J | by Wayfarer Design Studio
We had already been fans of Rebekah's work for years before she reached out to us about this project! After having a DIY brand for many years, she felt it was time for a change and wanted to build a visual identity that not only set her apart in a crowded industry, but also felt emotionally connected to her work.
the different font and numbers used in this poster are all black, white, blue, red
The Color Psychology Behind Blue + How to Use It For Your Branding
Blue is used across many different industries. It’s often associated with feelings of calm, trust, confidence and peace. It can also help to communicate product benefits such as hydration, soothing or relief. If any of those emotions or themes are deeply rooted in your brand, blue may be a smart color choice for you! For more color inspiration and advice, take our color palette quiz ➡️ https://wayfarerdesignstudio.com/blog/how-to-choose-your-brand-color-palette
a laptop computer sitting on top of a wooden desk next to a white vase and lamp
Client Red Flags to Avoid in Your Design Business — Wayfarer Design Studio
We’re sharing our top 4 client red flags from our own creative brand design business! Whether you’re a graphic, web, brand or interior designer, keep these 4 client red flags on hand to help ward off any clients who aren’t the right fit for you. We’ll cover budgetary, timeline and experiential warning signs, so that you can start finding and booking your dream clients.
a person sitting on the ground with a laptop and text that reads memorable markable packaging tips for skincare and beauty brands
4 Ways to Achieve Modern and Memorable Packaging Design for Skincare and Beauty Brands
We’re sharing product packaging tips for beauty and skincare brands! If you’re ready to think strategically about how to use color, logos and fonts to help build customer connection with your product packaging, read this blog. We’ll cover product information hierarchy, FDA cosmetic label regulations
the front cover of a book with an image of a person typing on a laptop
Packaging Tips for Skincare and Beauty Brands
We’re sharing product packaging tips for beauty and skincare brands! If you’re ready to think strategically about how to use color, logos and fonts to help build customer connection with your product packaging, read this blog. We’ll cover product information hierarchy, FDA cosmetic label regulations
a cell phone with the text tap to shop'insta button stickers on it
FREE Instagram Shop Button Stickers for E-Commerce Brands by Wayfarer Design Studio
When linking a product on your IG stories, you don’t need to settle for the generic IG button. (Because let’s be honest, it’s ugly) Instead, you can add a custom button graphic over the IG link to give it a more elevated, on-brand look that customers will be drawn to! Head to the linkto download all of the buttons and graphics for free, PLUS a tutorial video that explains exactly how to use them. The perfect way to improve your social media sales and Instagram marketing!
a black and white poster with the words memorable markable packaging tips for skincare and beauty brands
4 Ways to Achieve Modern and Memorable Packaging Design for Skincare and Beauty Brands
If you’ve never dealt with skincare packaging before, you might be feeling a little lost about where to even start. So, we’re sharing a few successful strategies we’ve used for our own skincare and beauty clients!
a black background with the words how to save money on your product packaging
Easy Ways to Save Money on Your Product Packaging | Business Tips for Creatives and Business Owners
Consumers make plenty of assumptions about the products they buy based on the packaging alone. So, it’s no secret that the way your product looks, both in-store or on your website, can make a huge impact on your sales.Good packaging will get your ideal customer’s attention, and eventually persuade them to purchase. Click the image above to ready more on ways to save on product packaging.
Learn How You Can Start Booking Your Dream Web Design Clients Workshop - Wayfarer Design Studio
Why aren't you getting your dream clients? This is a question I often faced when I was fresh in my business. As a creative entrepreneur and web designer, it is so easy to compare ourselves to web designers we look up to and how they are working with their dream clients. I will help you learn how to find your niche and focus your marketing efforts towards them! Sign up and start booking your dream design clients!
a woman sitting in a chair with her laptop on her lap and the words 5 branding basics that every business needs
5 Branding Basics that Every Business Needs - Wayfarer Design Studio | Business Tips
Branding your business is an exciting thing, but it can also be a bit overwhelming. And if you’re wanting to work with a brand designer, they’ll likely ask you, “What all do you need?” And you might not know how to answer that question because how are you supposed to know what you need when you’re still in the early stages of business?! There are just so many options! Click the link in our bio to read more on the 5 branding basics your business needs today!
the text how to save money on your product packaging is shown in black and white
How to Save Money on Your Product Packaging - Blog By Wayfarer Design Studio
Consumers make plenty of assumptions about the products they buy based on the packaging alone. So, it’s no secret that the way your product looks, both in-store or on your website, can make a huge impact on your sales.Good packaging will get your ideal customer’s attention, and eventually persuade them to purchase. Click the image above to ready more on ways to save on product packaging.
a woman sitting at a desk writing on a piece of paper with the text free checklist to start your design business
Checklist to Start Your Design Business - The Designer Essentials Kit
The steps of starting a business can be really confusing (believe me, I was clueless). This checklist outlines all of the steps that I took to start Wayfarer, along with lots of tips and lessons that I learned along the way! Click the image above to get your free download today!
a woman sitting at a desk writing on a piece of paper with the text free checklist to start your design business
The Ultimate Checklist to Starting Your Freelance Graphic Design Business | Wayfarer Design Studio
The steps of starting a business can be really confusing (believe me, I was clueless). This checklist outlines all of the steps that I took to start Wayfarer, along with lots of tips and lessons that I learned along the way!Grab your FREE checklist to start your own design studio by heading over to our link in bio.I’ve outlined all of the steps that I took to start Wayfarer, along with lots of tips and lessons that I learned along the way!
a woman sitting at a desk writing on a piece of paper with the text free checklist to start your design business
Checklist to Start Your Design Business - The Designer Essentials Kit
The steps of starting a business can be really confusing (believe me, I was clueless). This checklist outlines all of the steps that I took to start Wayfarer, along with lots of tips and lessons that I learned along the way! Click the image above to get your free download today!